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From Confused to Confident

By Rajan Zed*

A Call to Arms Against The Love Guru

A small movie forgotten in a few months could not destroy the great tradition of Hinduism, which has been around longer than any other established religion, has faced many onslaughts and has come out stronger. But Hinduism is often misunderstood and wrongly portrayed outside of India. Movies like The Love Guru bring more confusion and create stereotypes in the minds of their audience, who may not have had any other exposure to its tenets.

Humor is part of Hindu society, and our festivals, plays and stories are full of parody, satire, mimicry and buffoonery. We are strong enough to take a joke, but there are certain convictions in every tradition that are venerable and not meant to be mocked.


Rajan Zed

People associated with the film might claim it has nothing to do with Hinduism and portrays a “completely made-up system of teachings,” but terms such as guru, ashram, yoga and karma all clearly point to Hinduism. Some people with a vested interest in the movie have been unsuccessfully trying to defend this apparent mockery and have created more confusion in the process.

A guru is a highly revered spiritual teacher in Hinduism, who helps remove the seeker’s ignorance and leads one from darkness to light. The guru-shishya (teacher-disciple) relationship lies at the heart of traditional Hinduism. The guru is often allied with the divine and bestows spiritual knowledge, free from selfish objectives. In his MySpace profile, Mike Myers’s character Guru Pitka’s occupation is listed as “Guru/life guide/Bikini inspector,” and this profile links directly to the movie’s official website.

Yoga is one of the six orthodox schools of Hindu philosophy. The Love Guru ridicules yoga in a repugnant way and names some of the yoga poses as “no shoes, no shirt, no nirvana” and “ass, gas and grass” on the movie’s website.

The movie’s tagline is “His Karma is huge.” Karma is a very serious term at the core of Hinduism and is not to be used frivolously in double-meaning taglines. Karma was reportedly first spelled out in the Satpatha Brahmana around 600 BCE and forms one of the fundamental components of the Hindu system of philosophy. It is implanted in the idea of rita (universal order), which is the root of dharma. It forms part of the celestial/cosmic law enacted by the gods, and provides earnest testimony of the causation law. The philosophy of Ajivikas was based on this thesis. It is mentioned in the Bhagavad-Gita, one of the ancient scriptures of Hinduism, and because of the significance attached to karmic law, the action is meticulously examined in Hindu philosophy.

Along with all of the buffoonery of “His Holiness Guru Pitka” on the official movie site, the image of Lord Ganesh, God of wisdom, remover of obstacles and one of the most widely worshipped deities in Hinduism, was also displayed.

Guru Pitka in The Love Guru instigates a bar fight, repeatedly narrates penis jokes, mocks yoga, wears female jewelry, mocks the concept of the third eye, makes disciples drink tea passed through his nose, orders alligator soup, induces elephant copulation in front of a crowd, introduces himself as “His Holiness,” lives in a lavish ashram staffed with scantily clad maids and his goal in life seems to be appearing on the Oprah Winfrey Show.

Comedy should make everybody smile and should not come at the expense of others’ faith. Hinduism is the oldest and third largest religion of the world with about one billion followers and a rich philosophy, and it should not be taken lightly. No faith, larger or smaller, should be ridiculed. Moreover, cinema is a forceful medium and can create stereotypes in the minds of some audience members. Thus, the film industry should handle faith-related subjects very carefully.

Judging by the subject matter and scenes from the movie, here are my questions: When did Hindu gurus become available “for hire”? When and who started rating them? When did shishyas (disciples) start joining ashrams for the sole purpose of making girls like them? Which Hindu ashram organizes fights between disciples with mops soaked in their guru’s urine? Which guru urinates in the midst of disciples?

This is pure and blatant ridicule, and Paramount and its parent company, Viacom, should immediately issue a general public apology for the denigration of Hinduism and Hindu concepts, utter disregard for protesters, backtracking on its promise to pre-screen the movie for myself and other Hindu leaders and making no efforts to have an open and civilized dialogue with protesters to arrive at a mutually acceptable solution.

I have spearheaded protests against this movie and have received considerable support from the community. The broader aim of these protests is to protect the interests of various minorities and ethnicities of the world and save them from future ridicule. Everyone is a minority in some place and in some sense in this world, and we all deserve to be respected. As fellow humans, is it not every body’s duty to stand for the rights of minorities and speak for them when attempts are made at ridiculing them? Somebody has to make sacrifices so that others can live honorably.

A signature campaign launched by Hindu groups against The Love Guru crossed the 6,400 mark on June 24. In addition, the United States Conference of Catholic Bishops (USCCB) has declared The Love Guru “morally offensive” with its highest rating “O.” In his review of The Love Guru, Harry Forbes, Director of the USCCB Office of Film and Broadcasting, responsible for reviewing and rating theatrical motion pictures, said “Unabashedly vulgar and tasteless, the film … wallows in endless penis jokes and fairly yucky potty humor.” “O” is the worst of the five classifications granted by the USCCB.

How our Protest Began
It began in March of 2008. I started the campaign alone saying, “From the information available about the movie, it appears to be lampooning Hinduism and Hindus and using Hindu terms frivolously.” To find more information, I urged its presenter, Paramount Pictures, to prescreen the movie for us, which they promised to do in March. They responded, “It is our full intention to screen the film for Rajan Zed and other Hindu leaders in the U.S. once we have a finished print."

More people joined me along the way. Besides Hindu leaders and organizations, various Catholic, Presbyterian, Jewish, Native American, Methodist, Buddhist, youth, film, spiritual/religious, music, yoga and civil rights leaders came out with statements in support of this cause. A prominent Jewish Rabbi even called for a boycott of The Love Guru claiming it “lampoons Hinduism [and] mocks Ashram life and Hindu philosophy” and asking, “Who laughs at religious practices?”

As the movie approached completion, Paramount became more elusive about the promised prescreening. Several attempts to reach Paramount's executives were unsuccessful.

Dismayed at Paramount’s backtracking on their promise, Catholic, Presbyterian, Jewish, Hindu and Buddhist religious leaders came out in support of “Hindu brothers.” The leaders joined together to sign an appeal titled “Clergy’s Appeal to Paramount Pictures” which said, “Going back on [a] promise is un-Christian, un-Hindu, un-Buddhist, un-Jewish, etc., besides being unethical.”

Despite a great deal of support and encouragement, we faced some criticism as well: “Religion trying to censor free speech”; “Hinduism is not so weak that a small movie can damage it”; “Why can’t Hindus take a joke?”; “Why are you protesting when you have not even seen the movie?”; “Preemptive attack”; “This movie is not about Hinduism and Hindus but is a mythical and completely made-up system of teachings”; “Who made you the representative of Hindus that you can speak for them?” and so on.

Hindus believe in free speech as much as anybody else, if not more. Hindu tradition encourages peaceful debates won on their intellectual merit. But faith is something sacred, and attempts at belittling it hurts devotees. Filmmakers should be more sensitive while handling faith-related subjects, as cinema is a very powerful medium.

I am very active in interfaith dialogue. Some time ago, the Nevada Clergy Association even honored me for my interfaith work. I can feel the pain of the devotees of various religions and denominations—not only Hindus—when their faiths are mocked.

My stance throughout the protest has been, “From the information available about the movie, it appears to be lampooning Hinduism and Hindus and using Hindu terms frivolously”—and the only thing I asked for was a prescreening of the movie so we could have a civilized dialogue. Whatever information we received from trailers and the website clearly gave the appearance of mockery. Repeated attempts to seek more information about the movie from Paramount failed. Instead of participating in a mutual dialogue to arrive at an acceptable solution, Paramount just closed the doors like a pigeon that shuts its eyes and feels content that the cat has disappeared.

What could have been a small public relations exercise blew out of proportion because of Paramount’s stubbornness, the incompetence of their public relations team or some other unknown factor. From the information available, the movie seemed repugnant, and we informed Paramount of our feelings. Besides the initial promise of prescreening (which they did not fulfill), Paramount made no efforts to convince us otherwise.

We are very satisfied with the outcome of the protest, which has now become a worldwide movement. In the process, we have been able to create awareness and clarify the Hindu concepts among the populace, who was not well aware of Hinduism and its beliefs. Moreover, with this awakening, we hope that future filmmakers will be more sensitive to the feelings of devotees when handling faith-related topics. We are thankful to various Hindu and non-Hindu volunteers worldwide who helped us at different stages of the protest.

Our doors are still open to Paramount/Viacom for dialogue.



* Original content edited for publication

Rajan Zed is a Hindu leader who spearheaded protests against the movie, The Love Guru.

The views expressed in this section are those of the author and do not necessarily reflect the views of ABCDlady.

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